As a means of designing an exhibition architecture that explores the vast complexity of Big Data, the theme of the 2014 CODE_n conference, KRAM/WEISSHAAR culled and combined data sets from a vast range of sources—from Google Lab's annals of digitized books, to oceanic data and the morphological paths of the human mind—to create a giant 260 meter long print that envelopes and frees the exhibition space.
The exhibition architecture was designed to act as both a metaphor for Big Data and a means to inspire new conversations and ideas at the CODE_n conference, in which 50 start-ups from 17 countries offered innovative, new business concepts harnessing the potential uses of Big Data.
KRAM/WEISSHAAR designed a custom code in order to plot massive amounts of data to create the imagery which visualizes systems beyond human perception on a series of spectacular curving canvases. Contemporary data-driven innovation is represented and visualised as a massive repository of human culture and activity, able to tackle and articulate the complexity, breadth and depth of the information available within virtual spaces.
For the 260 meter-long terapixel graphics, data sets depicting the neural pathways of the human mind, the constant flux of information we receive from datapoints across the world’s oceans, and the evolution of language across four billion books from the past 200 years were projected upon a giant, filleted panorama.
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